Finding resources, sources, but the weaving into a cultural object remains a distant and elusive imagining. Once woven, though, what power the object, the attractant might have:
An attraction is in our understanding any demonstrable fact (an action, an object, a phenomenon, a conscious combination and so on) that is known and proven to exercise a definite effect on the attention and emotions of the audience and that combined with others possesses the characteristics of concentrating the audience’s emotions in any direction dictated by the production’s purpose…. The method of agitation through spectacle consists in the creation of a new chain of conditioned reflexes by associating selected phenomena with the unconditioned reflexes they produce. — Sergei Eisenstein