I finally pulled the plug on Twaddle, aka eX, deleting my account last month. Long overdue, and I would call on anyone else who is still propping up one of the least socially-conscious oligarchs on the planet to cease-and-desist. Meanwhile, I’ll cheer that misfit on to Mars. As for the rest of them, well, let them eat cake.
Back in the ‘aughts’ I routinely early-adopted social media platforms to maintain current experience for my teaching on what was then still called “new media”. A decade into the World-Wide-Web, 2003 or so, Web 2.0 had arrived, signaling the evolution of general ‘interactive’ web platforms that allowed for user-driven and collaborative experiences. Web 2.0 transformed the internet from a generally static platform into a space where users could dynamically create and share content, but its rise also brought about critical (social, behavioral, personal) concerns that I explored in many of my workshops and lectures. This era’s defining features—social media, user-generated content, and algorithms that tailor information, and now AI—have amplified both personal expression and misinformation, often blurring the lines between fact and opinion. While Web 2.0 promised a democratized digital space, it has led to powerful tech companies amassing vast troves of user data, raising privacy issues and consolidating control over information flow, features almost completely unregulated in the US. Surveillance Capitalism anyone? Algorithms designed to maximize engagement have also been criticized for promoting social echo chambers and polarizing content, contributing to social divides. It’s all about eyeballs in the ‘attention economy‘. Through their perversely inverted efforts to be user-centered, the oligarchs of Web fostered a landscape where manipulation, privacy concerns, and misinformation are increasingly prevalent: it’s user-centered alright, but the user is merely the object of extracted wealth.
Yup, here we are. I hadn’t been active on Twaddle for some years aside from attention paid to the CGS work account up until last year, and a very occasional glance at my feed. It was functional for a time, but the ‘new ownership’ indeed sent it to 100% shit, stimulating the departure. The entire arc of evolution completely confirmed my hypothesis how those who control a communications protocol control both the form(s) and content of the communications occurring. Not only that, but the protocol and its ‘owner’ actually tap off a certain amount of power—real social power—from those using the platform. The X possessor is a case in point, and a case that threatens the stability of the social system. I long ago departed from FazeBuch (2010) and mostly from InstaHam (still have an account but don’t post and rarely look at it).
What about BlueSky and Mastodon? They provide more direct user control without a central governing entity. Back to distributed models versus centralized models: a deep conflict that’s been raging since computing began!
Of course, in the end, there is no privacy left in the US social sphere. What you consume—from food to media, everything; where you go; who you communicate with; what you say; what you do; how much money you have; what medical issues you have; where you work; what you studied; your interests and beliefs; your voting history; your criminal and court records; ad infinitum …
Not only that, all those terabytes of data are subpoenable in a court of law: What’s your level of confidence in the justice system in the US these days?
On the related topic of concentration of wealth, that this infographic is more than ten years out of date makes it even more disturbing: