I've been using this pseudonym, brand, art-name, label, whatever, since 1983. I came up with it back when I was living in Santa Monica, California, around the time that I was beginning to print and mail a lot of postcards. Yes, back when I was a passable-but-not-very-talented surfer, back when Reagan's brain disease became very apparent, and when Suicidal Tendencies was just a band. Back when I used to dress in a three-piece suit and drive a Fiat Spyder convertible down the Santa Monica Freeway to the Harbor Freeway into Downtown Los Angeles up to five days a week, exiting opposite the Bonaventure Hotel, parking in the underground garage under the corporate headquarters of Union Oil Company of California and marching to the elevator, riding to the third floor, often with the CEO, saying hello to that blond girl, Carol? Cindy? who worked the front desk, and, cruising down the hall to the right, past Lida, my secretary, to my office from the window of which, if you leaned up against the walnut-paneled wall and it wasn't too smoggy a day, you could see THE HOLLYWOOD sign that has been such an icon for the movie-going world... Enough said...

The connotation of neoscenes as a "new scene" -- an idiosyncratic personal vision -- invoked in the art icons generated and sent out. Network, time-based, and other electronic media works are signified by a ©19-or-20-something hopkins/neoscenes. All the hundreds of snail-mail postcards, which have decorated peoples refridgerators, walls, galleries, and studios around the world, carry this identification. You never know when you'll run across one...